Interesting Niche Marketing

The apartment section of the Washington Post today carried a big ad for “The Flats at Dupont Circle” (Dupont Circle has been identified for years as D.C.’s major gay neighborhood) with a big photo of a multiracial group of handsome men with their arms around each other. Ok, pretty obvious niche marketing. But I wonder if the advertisers quite caught the double entendre in the list of amenities (also included in their web site, next to a photo of a perky lady):

Outdoor heated pool surrounded by misters and sundeck